Exxon Mobil Rewards+
Exxon Mobil Rewards+
Exxon Mobil Rewards+
Save on fuel, car washes, snacks, and more with this mobile app for iOS and Android.
Save on fuel, car washes, snacks, and more with this mobile app for iOS and Android.
Save on fuel, car washes, snacks, and more with this mobile app for iOS and Android.
Results
Overview
Goal
Role
Product Design
platform
iOS and Android
Date
2020–2023
Role
Product Design
Platform
iOS and Android
Date
2020 – 2023
Goal
With over 12,000 Exxon and Mobil stations across the United States, we wanted to give consumers the best fueling experience, increase sales at the pump, and inside the store.
results
Up to
32%
Increase in reward redemptions
Up to
6%
Increase in new members
Platform
iOS and Android
Date
2020 – 2023
Role
Product Design
Goal
Boost fuel sales by giving iPhone users an simpler way to pay at the pump, and convert them into Exxon Mobil Rewards+ members.
results
Up to
36%
Increase in Exxon Mobil Rewards+ members
Up to
10%
Increase in fuel sales
Up to
8%
Increase in full app downloads
Platform
iOS and Android
Date
2020 – 2023
Role
Product Design
Goal
Boost fuel sales by giving iPhone users an simpler way to pay at the pump, and convert them into Exxon Mobil Rewards+ members.
results
Up to
36%
Increase in Exxon Mobil Rewards+ members
Up to
10%
Increase in fuel sales
Up to
8%
Increase in full app downloads
Creating the most rewarding way to pay.
As the Senior Product Designer on this project for three years, I was lucky to work on several features that helped to meet business goals, needs of station owners, and most importantly — the needs of the customer.
App features
App features
Adding a payment method
Adding a payment method
Adding a payment method
Earnings breakdown
Earnings breakdown
Earnings breakdown
Redeeming fuel rewards
Redeeming fuel rewards
Redeeming fuel rewards
Driving inside sales
Driving inside sales
Driving inside sales
Designing for points instant savings
Designing for points instant savings
Designing for points instant savings