Direct from:
Get the latest news and candid thoughts direct from company leaders at ExxonMobil with this internal app for iPhone and iPad.
Date
2018
Role
Lead Designer
Goals
Create a new way for company leaders to communicate with its global organization.
Outcome
Company leaders embraced the spontaneous nature of this social media inspired app. They loved being able to share content from wherever they were — home, work, or on the go. The app also included a feature that let employees anonymously react to content with emojis 👍 👏 😲 ☹️, helping to remove any fear they might have about interacting with top executives.
With all that being said, the app was eventually replaced by a larger mobile initiative — EMformation, available on The App Store and Google Play. Needless to say, Direct from: definitely paved the way for new channels of communication at ExxonMobil.
