Souping things up.
I brought in the incredibly talented design agency, Soup Group (now Lincoln Design Co.), to create numerous skateboard deck graphics. Collaborating with their creative director, Dan Janssen, we nailed down the design direction of each board, and his staff of artists worked on the final execution. I went old school on the Tony Hawk Huck Jam skateboards by creating them with paper, scissors and a Xerox machine. ✂️