Working at Blitz Distribution for over 12 years gave me the opportunity to do art direction and design for many different brands—Tony Hawk's Birdhouse Skateboards was one of them. Collaborating with the marketing department and team manager, we worked together with visual designers and artists on numerous skateboard graphics, ad campaigns, print catalogs, website designs and promotions.
Art Direction / Graphic Design
Souping things up.
I brought in the incredibly talented design agency, Soup Group (now Lincoln Design Co.), to create all the skateboard deck graphics. Collaborating with their creative director, Dan Jensen, we nailed down the design direction of each board, and his staff of artists worked on the final execution. I went old school on the Tony Hawk Boom Boom Huck Jam skateboards by creating them with paper, scissors and a Xerox machine.